Why Small Business Owners Don’t take Advantage?
Social Media Marketing
The buzz about the benefits of social media for small businesses has been around for a while. A simple search for “social media marketing for small business owners” + “success stories” on any search engine will yield numerous results.
Beyond the buzz, research has been carried out to determine whether indeed social media is positively impactful to small businesses, and the findings have been confirmatory. However, many small business owners are still hesitant to adopt social media marketing in their businesses.
Here are the top 5 reasons why small business owners are reluctant to take advantage of social media.
Here are the top 5 reasons why small business owners are reluctant to take advantage of social media
However, you can manage the costs by running the platforms yourself and only outsourcing when it is absolutely necessary. As for ads, start with small budget campaigns, monitor the analytics, and adjust as needed.
Lack of information
Seeing the impact of social media marketing across the globe, it is not recommended for small business owners to ignore it. Take time to educate yourself about the various social media platforms, how they work, and how you can effectively use them to grow your business.
Risk of a bad reputation
Social media management is time intensive, as content management takes time and regular monitoring is required. In addition, your customers and followers expect timely responses. As a result, if you run your business alone or with the help of a few other employees, it may feel like social media is taking a lot of time that could be used for other aspects of the business.
In such a case, you may opt to outsource to a social media professional or a content creator. Alternatively, if you want to head the social media aspect of your business, then you can delegate your other duties so that you have time for social media. Also, automate the aspects of your business and social media management that you can.
Diminished ROI on campaigns
There have been cases of reported campaign flops that lead to diminished return on investments. Often, this happens when one does not have a well-thought-out campaign or advertising strategy. Besides, running a campaign alone is not enough, you need to constantly engage with your audience.
Like starting a business, using social media presents both benefits and risks. However, with a well-thought-out strategy, an analysis of the risks and benefits, taking measures to mitigate the risks, and constantly monitoring your analytics, social media marketing will become a potent tool for your business.
For more information on how you can mitigate the risks of using social media for small businesses, call us today and be sure to download the Become a Leader in Your Industry Using Social Media eBook here.