How relevant is social media
for small business owners?
In fact, small businesses have a social media advantage over large businesses. This is because many small businesses are highly dependent on interpersonal interaction. You are used to dealing with customers on a one-on-one basis and constantly engaging with them. Therefore, you understand their needs and interests well.
Social media, like a small business, is highly dependent on interpersonal interaction. It gives you an opportunity to take your already learned skill of interpersonal communication online so that you can leverage it to get access to a wider audience.
With that said, here are 4 more ways that social media is relevant for small business owners.
It gives you a platform to get The
word out about your business
Marketing and advertising are pivotal aspects of any business. Having a good product or service is a great milestone, but it won’t translate to business success if you do not make enough sales to be profitable. As you know, your sales traction is a game of numbers. The more people that know about your business, the higher the number of sales you are likely to make.
Social media platforms enable you to get out the word about your business to more people than you would by simply relying on word of mouth. These platforms also go the extra mile to enable you to reach a targeted audience, which increases conversion rate and translates to higher profits.
It puts you in front of your audience
frequently to be able to
make an impression on them
Have you ever wondered why a TV or radio commercial is aired several times a day for a month or so? The logic is that, for a brand or product to get registered in the customer’s mind, it has to have seen or heard about it several times.
According to the Informate Mobile Intelligence Report, US social media users check their accounts an average of 17 times a day.
What Does This Mean For You?
If you are regularly posting content from your business account, your followers will see your content multiple times on their newsfeed. Eventually, your business will stand out to them and, when they are ready to make a purchase, you will be among the top businesses in their consideration.
Social media is the
ideal customer service tool.
Firstly, social media provides for two-way communication. This gives your customers a platform to ask questions, table their concerns, and give you feedback.
Secondly, as you engage with the customers and respond to each of their comments, questions and concerns, they feel validated and heard. As a result, you gain their loyalty, which translates to more revenue and profits.
It is the easiest and cheapest way
to establish an online presence
With over 4 billion internet users globally, you cannot afford not to have an online presence. Your customers and potential customers find information about businesses online. If you are not online and your competitors are, these potential customers will definitely buy from your competitors.
There are a number of ways you can establish an online presence, including setting up a website, registering in a customer reviews forum, and signing up on social media platforms. Most social media platforms are free to sign up with and have a user-friendly interface, hence the cheapest and easiest way to get your business set up online.
Without a doubt, social media is relevant for small business owners. When used effectively, it will take your business to the next level by putting your business in front of more potential customers, improving your customer service, and ultimately scaling up your revenue.
To learn more about social media for small business, please download a copy Become a Leader in Your Industry Using Social Media eBook here.